Nestled in Hythe, Kent, Pretty In Ink was founded Lori-Ann Butcher—a dedicated, certified, licensed, and insured permanent makeup specialist. With a keen eye for detail and a profound understanding of beauty, Lori-Ann has crafted countless transformations through her expertise.

Recognising the dynamic nature of the beauty realm, Lori-Ann consistently elevates her skills, participating in masterclasses and intensive courses led by the industry's best. This ensures that every client at Pretty In Ink receives contemporary and bespoke service.

But at the core of Pretty In Ink is a mission deeper than skin—it's about empowering individuals to embrace their beauty and wear it confidently. For Lori-Ann, the joy comes from witnessing her clients walk out with renewed confidence, reflecting their inner brilliance.